OMEGA, the Official Timekeeper of the London 2012 Olympic Games, unveiled the plans for an exclusive club that will be open on a membership and by-invitation basis during the Olympic Games. The doors will open on July 28 and will host events and provide visitors with an oasis of calm in the heart of London’s Soho district until August 12.

Celebrity guests expected include Nicole Kidman and famous golf legend Greg Norman, among many others.

The design of the House has been created to reflect OMEGA’s most important watch collections. For example, the Ladymatic Room, named for the brand’s stylish mechanical watch for women, is subtly decorated in elegantly classic tones.

The Hour Vision Room honours the brand’s Hour Vision line and is furnished in a way that recalls the exclusive clubs that have been part of London’s elite social life for decades.

The space-themed Speedmaster Room, named after the first watch to be worn on the Moon, is a reminder of OMEGA’s nearly half-century relationship with NASA.

The Olympic Garden, on the other hand, features a large screen television for avid Olympic fans, and a chance for guests to relax at the end of the day on comfortable outdoor summer furniture whilst listening to the cheers for the favourite teams.